Dubai is known for pushing the boundaries of retail innovation—and Robinsons Department Store at Dubai Festival City Mall is no exception. In collaboration with DigiComm, the store now features a fully networked digital signage system, creating a vibrant, modern shopping environment that informs, engages, and excites.
This is digital signage Dubai-style: elegant, scalable, and powered by the best tech in the industry.
The Vision: Transforming Robinsons with Immersive Retail Displays
Robinsons, a heritage retail brand from Singapore and Malaysia, made its UAE debut with a bold digital move—incorporating a full-scale signage network powered by BrightSign media players.
The goal was clear:
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Enhance customer experience
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Provide real-time product and event updates
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Make the store visually dynamic and future-ready
